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    The JM Buzz

    The JM Buzz

    The JM Buzz

    ratings:
    Length:
    67 episodes
    Language:
    English
    Format:
    Podcast

    Description

    The JM Buzz discusses cutting-edge marketing research. In each episode, we outline a forthcoming article in Journal of Marketing, the premier scholarly journal in the marketing field. Enjoy!

    The JM Buzz is a production of the Journal of Marketing and is produced by University FM.
    Language:
    English
    Format:
    Podcast

    Episodes1 - 10 of 67 episodes

    Title

    Striking the Right Balance Between Big and Small Influencers in Livestream Commerce

    Should firms rely on a single big influencer or spread their budgets across multiple sm...

    3 minutes
    		May 09, 2024

    How Coining a New Term Can Encourage Specific Behaviors

    Can marketers and policymakers encourage people to start doing something by giving the ...

    3 minutes
    		May 02, 2024

    JM Buzz Deep Dive: How High-Arousal Language Shapes Influencers’ Impact (with Dr. Bitty Balducci)

    Consumers typically view micro influencers as regular people, so if they say something ...

    35 minutes
    		Apr 25, 2024

    Decolonizing Health Care: The Role of Marketing

    Targeted marketing can dismantle colonial health narratives, amplifying First Nations v...

    5 minutes
    		Apr 18, 2024

    AMAZING, INCREDIBLE, SUPERB: How Influencers' High-Arousal Language Can Boost—Or Hurt—Engagement

    A new Journal of Marketing study shows that high-arousal language can work for small-sc...

    4 minutes
    		Apr 11, 2024

    Addressing the Rural Health Care Crisis: Pay Doctors to Travel from Urban Areas

    A new Journal of Marketing study shows that subsidizing outreach in the form of a per-m...

    3 minutes
    		Apr 04, 2024

    JM Buzz Deep Dive: New Research on Design in Business (with Dr. Claudia Townsend)

    Former IBM CEO, Thomas Watson Jr., famously said, "good design is good business." In th...

    48 minutes
    		Mar 28, 2024

    Should Hospitals Specialize in an Area or Diversify?

    Specialize? Diversify? Do patients care? This Journal of Marketing study assesses the i...

    4 minutes
    		Mar 07, 2024

    JM Buzz Deep Dive: Moving Beyond Null Hypothesis Significance Testing (with Dr. Christopher Bechler)

    Is it time for marketers and researchers to abandon null hypothesis significance testin...

    37 minutes
    		Feb 29, 2024

    Should National Brand Manufacturers Enter the Intensely Competitive Private Label Business?

    A new Journal of Marketing study explores the complex trade-offs involved when manufact...

    3 minutes
    		Feb 15, 2024