3 min listen
JM Buzz Deep Dive: New Research on Design in Business (with Dr. Claudia Townsend)
FromThe JM Buzz
ratings:
Length:
48 minutes
Released:
Mar 28, 2024
Format:
Podcast episode
Description
Former IBM CEO, Thomas Watson Jr., famously said, "good design is good business." In this JM Buzz episode, we spotlight two great papers that help us understand how design can work for—and against—good business.
Join host Claudia Townsend (University of Miami) as she interviews authors of recent Journal of Marketing articles exploring design: Nikolaus Franke (WU Vienna University of Economics and Business), Alicia Kulczynski (Newcastle Business School), and Margurite Hook (Newcastle Business School).
The studies discussed include:
Franziska Krause and Nikolaus Franke, “Understanding Consumer Self-Design Abandonment: A Dynamic Perspective,” Journal of Marketing. (Read an in-depth summary of this research here.)
Alicia Kulczynski and Margurite Hook, “Typography Talks: Influencing Vintage Anemoia and Product Safety Perceptions with Vintage Typography,” Journal of Marketing. (Read an in-depth summary of this research here.)
Host: Claudia Townsend
Topics: design, self-design, typography, nostalgia, marketing
The JM Buzz Podcast is a production of the American Marketing Association's Journal of Marketing and is produced by University FM
Join host Claudia Townsend (University of Miami) as she interviews authors of recent Journal of Marketing articles exploring design: Nikolaus Franke (WU Vienna University of Economics and Business), Alicia Kulczynski (Newcastle Business School), and Margurite Hook (Newcastle Business School).
The studies discussed include:
Franziska Krause and Nikolaus Franke, “Understanding Consumer Self-Design Abandonment: A Dynamic Perspective,” Journal of Marketing. (Read an in-depth summary of this research here.)
Alicia Kulczynski and Margurite Hook, “Typography Talks: Influencing Vintage Anemoia and Product Safety Perceptions with Vintage Typography,” Journal of Marketing. (Read an in-depth summary of this research here.)
Host: Claudia Townsend
Topics: design, self-design, typography, nostalgia, marketing
The JM Buzz Podcast is a production of the American Marketing Association's Journal of Marketing and is produced by University FM
Released:
Mar 28, 2024
Format:
Podcast episode
Titles in the series (67)
How More Female Executives in the C-Suite Can Spur Improved Customer Orientation and Financial Performance by The JM Buzz