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Battling Deceptive Pricing: How Revealing the "True Normal Price" Can Protect Consumers
FromThe JM Buzz
Battling Deceptive Pricing: How Revealing the "True Normal Price" Can Protect Consumers
FromThe JM Buzz
ratings:
Length:
4 minutes
Released:
Jul 27, 2023
Format:
Podcast episode
Description
A new Journal of Marketing study proposes a requirement that sellers disclose "true normal prices" to help calm the out-of-control promotional pricing environment.
Read an in-depth recap of this research here: https://www.ama.org/2023/05/02/battling-deceptive-pricing-how-revealing-the-true-normal-price-can-protect-consumers/
Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429231164640
Reference: Richard Staelin, Joel E. Urbany, and Donald Ngwe, “Competition and the Regulation of Fictitious Pricing,” Journal of Marketing
Narrator: Elizabeth Ann Sismour
Acknowledgments: Aman Soni
Topics: fictitious pricing, competition, pricing regulation, consumer welfare, marketing, marketing research
Read an in-depth recap of this research here: https://www.ama.org/2023/05/02/battling-deceptive-pricing-how-revealing-the-true-normal-price-can-protect-consumers/
Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429231164640
Reference: Richard Staelin, Joel E. Urbany, and Donald Ngwe, “Competition and the Regulation of Fictitious Pricing,” Journal of Marketing
Narrator: Elizabeth Ann Sismour
Acknowledgments: Aman Soni
Topics: fictitious pricing, competition, pricing regulation, consumer welfare, marketing, marketing research
Released:
Jul 27, 2023
Format:
Podcast episode
Titles in the series (67)
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