11 min listen
Health & Beauty: A booming, and profitable, market online
Health & Beauty: A booming, and profitable, market online
ratings:
Length:
22 minutes
Released:
Sep 27, 2017
Format:
Podcast episode
Description
In this episode, Stefany Zaroban, the head of Internet Retailer's research team and the author of “Health and Beauty Online: Where the Big Money Is,” digs into one of the more dynamic product categories in online retailing. Because of its high margins, consistent repeat order rates and the generally small and lightweight products sold (read: inexpensive to ship), health and beauty goods are among the most profitable in online retailing, and the 58 merchants Stefany studied in researching her report drove about $9 billion in sales online last year, out of a total market size of $12 billion. In this podcast, Stefany covers the digital strategies of the segment's leading players, such as Estée Lauder Cos., and startups including Beautykind, which is taking an innovative, hands-on approach to building its customer base.
Released:
Sep 27, 2017
Format:
Podcast episode
Titles in the series (23)
Global E-Commerce Leaders: How e-retail is developing around the world: The Global 1000 Report from Internet Retailer's research team ranks and analyzes the 1000 largest online retailers in the world based on their sales. In this episode, the report's author, Don Davis, describes the biggest global trends he uncovered,... by Digital Commerce 360 Insights