14 min listen
Making sense of Cyber Week sales and the shopping yet to come
Making sense of Cyber Week sales and the shopping yet to come
ratings:
Length:
31 minutes
Released:
Dec 7, 2017
Format:
Podcast episode
Description
Online retailers have booked strong holiday sales this season, and in this episode we analyze the sales activity and trends evident during Cyber Week--the Tuesday before Thanksgiving through Cyber Monday (the Monday following Thanksgiving). Providing statistics and analysis is Ken Cassar, vice president and principal analyst at Slice Intelligence. Ken names the week's sales winners and losers, market leaders and challengers, and forecasts what retailers and consumers can expect for the remainder of the holiday shopping season. Keep up on the season's triumphs and travails by reading Digital Commerce 360's ongoing coverage of the online retail industry, or by subscribing to the daily IRNewslink e-newsletter.
Released:
Dec 7, 2017
Format:
Podcast episode
Titles in the series (23)
Back-To-School Online Retail Strategies: How Staples, Kidbox and others are satisfying shoppers: Internet Retailer digital editor Tracy Maple answers questions about the back-to-school shopping season, including spending projections and the digital marketing techniques being deployed by retailers. by Digital Commerce 360 Insights