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An In Depth Look at the History and Strategies Behind Black Friday - Part Two

An In Depth Look at the History and Strategies Behind Black Friday - Part Two

FromWharton Business Daily


An In Depth Look at the History and Strategies Behind Black Friday - Part Two

FromWharton Business Daily

ratings:
Length:
52 minutes
Released:
Nov 23, 2018
Format:
Podcast episode

Description

Business Radio Hosts, Barbara Kahn and Dave Reibstein team up to kick off the holiday shopping season with an in-depth look at what retailers and consumers can expect on what has historically been one of the largest shopping days of the year – Black Friday. Does this nation-wide event have the same impact it once had? How are retailers strategizing to compete with Amazon? We'll chat with Jill Renslow, VP of Biz Dev and Marketing at Mall of America, about how they prepare for the holiday shopping season. We also speak with Sucharita Kodali, VP and Principal Retail Analyst at Forrester Research, about ecommerce, the coveted toy market, and how this year will measure up to years past. Then, the hosts will recap with their own thoughts about the evolution of Black Friday. See acast.com/privacy for privacy and opt-out information.
Released:
Nov 23, 2018
Format:
Podcast episode

Titles in the series (100)

Bringing together top leaders, innovators and renowned faculty from the Wharton School of the University of Pennsylvania discussing topics that matter to consumers and the business world. See acast.com/privacy for privacy and opt-out information.