53 min listen
An In Depth Look at the History and Strategies Behind Black Friday - Part One
An In Depth Look at the History and Strategies Behind Black Friday - Part One
ratings:
Length:
52 minutes
Released:
Nov 23, 2018
Format:
Podcast episode
Description
A Business Radio Special: Business Radio Hosts, Barbara Kahn and Dave Reibstein team up to kick off the holiday shopping season with an in-depth look at what retailers and consumers can expect on what has historically been one of the largest shopping days of the year – Black Friday. Does this nation-wide event have the same impact it once had? How are retailers strategizing to compete with Amazon? We'll chat with Greg Revelle, Chief Marketing Officer of Kohl’s, and Frank Crowson, SVP and Head of US Marketing at Best Buy, about how they prepare for the holiday shopping season. We'll also talk with Marissa Tarleton, CMO of RetailMeNot, about the impact of discounts on brand loyalty. See acast.com/privacy for privacy and opt-out information.
Released:
Nov 23, 2018
Format:
Podcast episode
Titles in the series (100)
New York Times: Ask Real Estate with Ronda Kaysen: Ronda Kaysen, Real Estate Columnist for the New Y… by Wharton Business Daily