14 min listen
Jump-starting the holiday sales season
Jump-starting the holiday sales season
ratings:
Length:
25 minutes
Released:
Oct 5, 2017
Format:
Podcast episode
Description
Andy Williams smoothly sings the holidays are the "most wonderful time of the year," and many online retailers agree, although they cast it as frantic too. The November-December sales period accounts for an out-sized proportion of annual sales, and online retailers increasingly do especially well during the Christmas season. This episode covers industry forecasts for holiday season sales, how merchants large and small are staffing up to manage holiday volume, and the marketing programs e-retailers are putting in place to draw consumers this season. Retailers discussed include Macy's, Amazon, Jet, J&P Cycles, Leather Gloves Online and Shoebacca. Visit Digital Commerce 360's Internet Retailer for more coverage.
Released:
Oct 5, 2017
Format:
Podcast episode
Titles in the series (23)
Back-To-School Online Retail Strategies: How Staples, Kidbox and others are satisfying shoppers: Internet Retailer digital editor Tracy Maple answers questions about the back-to-school shopping season, including spending projections and the digital marketing techniques being deployed by retailers. by Digital Commerce 360 Insights