3 min listen
Bad Medical News Causes Patients to Choose Brand Name Drugs over Generics, Costing Billions
FromThe JM Buzz
Bad Medical News Causes Patients to Choose Brand Name Drugs over Generics, Costing Billions
FromThe JM Buzz
ratings:
Length:
3 minutes
Released:
Jul 6, 2023
Format:
Podcast episode
Description
Medical patients who receive bad news often spend more money on brand name drugs rather than their much cheaper generic counterparts.
Read an in-depth recap of this research here: https://www.ama.org/2023/04/18/bad-medical-news-causes-patients-to-choose-brand-name-drugs-over-generics-costing-billions/
Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429231158360
Reference: Manuel Hermosilla and Andrew T. Ching, “Does Bad Medical News Reduce Preferences for Generic Drugs?” Journal of Marketing.
Narrator: Saira Salyani
Acknowledgments: Aman Soni
Topics: health care, public policy, behavioral marketing, generic drugs, brand name drugs
Read an in-depth recap of this research here: https://www.ama.org/2023/04/18/bad-medical-news-causes-patients-to-choose-brand-name-drugs-over-generics-costing-billions/
Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429231158360
Reference: Manuel Hermosilla and Andrew T. Ching, “Does Bad Medical News Reduce Preferences for Generic Drugs?” Journal of Marketing.
Narrator: Saira Salyani
Acknowledgments: Aman Soni
Topics: health care, public policy, behavioral marketing, generic drugs, brand name drugs
Released:
Jul 6, 2023
Format:
Podcast episode
Titles in the series (67)
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