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Good for the Environment and Good for Business: How Circular Take-Back Programs Enhance Consumer Valuation
FromThe JM Buzz
Good for the Environment and Good for Business: How Circular Take-Back Programs Enhance Consumer Valuation
FromThe JM Buzz
ratings:
Length:
3 minutes
Released:
Feb 8, 2024
Format:
Podcast episode
Description
A new Journal of Marketing study shows that consumers exhibit higher willingness to pay for products that are part of a circular take-back program.
Read an in-depth recap of this research here: https://www.ama.org/2023/10/31/good-for-the-environment-and-good-for-business-how-circular-take-back-programs-enhance-consumer-valuation/
Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429231196576
Reference: Anna Tari and Remi Trudel, “Affording Disposal Control: The Effect of Circular Take-Back Programs on Psychological Ownership and Valuation,” Journal of Marketing.
Narrator: Adalgisa Butkewitsch
Acknowledgments: Sushma Kambagowni
Topics: sustainability, recycling, circular economy, reuse, willingness to pay
The JM Buzz Podcast is a production of the American Marketing Association's Journal of Marketing and is produced by University FM
Read an in-depth recap of this research here: https://www.ama.org/2023/10/31/good-for-the-environment-and-good-for-business-how-circular-take-back-programs-enhance-consumer-valuation/
Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429231196576
Reference: Anna Tari and Remi Trudel, “Affording Disposal Control: The Effect of Circular Take-Back Programs on Psychological Ownership and Valuation,” Journal of Marketing.
Narrator: Adalgisa Butkewitsch
Acknowledgments: Sushma Kambagowni
Topics: sustainability, recycling, circular economy, reuse, willingness to pay
The JM Buzz Podcast is a production of the American Marketing Association's Journal of Marketing and is produced by University FM
Released:
Feb 8, 2024
Format:
Podcast episode
Titles in the series (66)
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