3 min listen
It's Time for Marketing Researchers to Change Their Approach to Gender
FromThe JM Buzz
ratings:
Length:
3 minutes
Released:
Jun 22, 2023
Format:
Podcast episode
Description
A deep dive into gender-based research in top-tier marketing journals reveals they are out of step with contemporary societies and firms.
Read an in-depth recap of this research here: https://www.ama.org/2023/04/04/its-time-for-marketing-researchers-to-change-their-approach-to-gender/
Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429231154532
Reference:
Lisa Peñaloza, Andrea Prothero, Pierre McDonagh, and Kathrynn Pounders, “The Past and Future of Gender Research in Marketing: Paradigms, Stances, and Value-Based Commitments,” Journal of Marketing.
Narrator: Saira Salyani
Acknowledgments: Aman Soni
Topics: marketing, gender, marketing research, gender identity, society, literature review
The JM Buzz is a production of the Journal of Marketing and is produced by University FM.
Read an in-depth recap of this research here: https://www.ama.org/2023/04/04/its-time-for-marketing-researchers-to-change-their-approach-to-gender/
Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429231154532
Reference:
Lisa Peñaloza, Andrea Prothero, Pierre McDonagh, and Kathrynn Pounders, “The Past and Future of Gender Research in Marketing: Paradigms, Stances, and Value-Based Commitments,” Journal of Marketing.
Narrator: Saira Salyani
Acknowledgments: Aman Soni
Topics: marketing, gender, marketing research, gender identity, society, literature review
The JM Buzz is a production of the Journal of Marketing and is produced by University FM.
Released:
Jun 22, 2023
Format:
Podcast episode
Titles in the series (66)
How More Female Executives in the C-Suite Can Spur Improved Customer Orientation and Financial Performance by The JM Buzz