Amanda Russell, Professor at the University of Texas & Northwestern University, and author of "The Influencer Code: How to Unlock the Power of Influencer Marketing" joins Social Pros to discuss the power of influencer marketing. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Supermetrics Full Episode Details Amanda Russell is a university professor, speaker, marketing strategist, and author. She joins the Social Pros Podcast to share her wide-ranging experience and expertise in influencer marketing. Her fantastic insights include what influencer marketing is vs. what it isn’t, the common mistakes businesses make, and how to get influencer marketing right. Amanda shares the three top misconceptions people have about influencer marketing including what it is and the best way to use it to boost your brand. She also challenges the idea that social media = influencer marketing. She says that just because someone is a content creator does not mean they are just an influencer. In This Episode: 4:43 – What people get wrong about the word “influencer” 6:48 – The three major misconceptions of influencer marketing 10:24 – The importance of trust and why it needs to be prioritized 13:59 – Why influencer marketing is the future of marketing 15:40 – The problem of viewing influencer marketing as a transactional thing 20:57 – The three steps of the “Influencer Code” 24:52 – Why influence is not universal 28:50 – Why businesses need to prioritize building relationships with influencers 34:29 – The important relationship between the marketer and the influencer 41:40 – What businesses can do to shift the way they view influencer marketing 43:35 – Amanda’s top tip for those looking to become a social pro Resources Get the new State of Marketing report for free from Salesforce Download the Social Media Metrics template from Supermetrics Amanda Russell’s website and book Visit SocialPros.com for more insights from your favorite social media marketers.