John Jantsch is a marketing consultant, speaker, and author of Duct Tape Marketing, The Referral Engine, The Self-Reliant Entrepreneur, and The Ultimate Marketing Engine. Top 3 Value Bombs: 1. The hourglass metaphor focuses much an attention when somebody becomes a customer, then creating them to a referrer machine. 2. Use content to fill gaps for onboarding, orientation, further education, upsells and cross-sells, and creating strategic partners that will become referral machines. 3. The innovation is to teach other businesses to take the top 20% of clients and identify how to bring them to where they want to be as opposed to just providing service that has been agreed to. Pre-order the book and sign up for FREE companion course of $99 value - Duct Tape Marketing Book Sponsors: Wordtune: Get help writing your emails, reports, presentations, resumes, blogs, and more today at WordTune.com/fire! Trainual: Pre-order a free copy of The Business Playbook: How to Document and Delegate What You Do So Your Company Can Grow Beyond You at Trainual.com/eofire!