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Can Soda Brands Reduce Sugar Without Losing Sales?
FromThe JM Buzz
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Length:
3 minutes
Released:
May 11, 2023
Format:
Podcast episode
Description
How can brands reduce the amount of sugar in their products without endangering sales? A new Journal of Marketing study explores the effects of brands reducing their products’ sugar content and/or package size.
Read an in-depth recap of this research here: https://www.ama.org/2023/03/14/the-war-on-sugar-how-can-soda-manufacturers-reduce-sugar-in-products-without-endangering-sales/
Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429231152181
Reference:
Kristopher O. Keller and Jonne Y. Guyt, “A War on Sugar? Effects of Reduced Sugar Content and Package Size in The Soda Category,” Journal of Marketing.
Narrator: Josephine Stein
Acknowledgments: Aman Soni
Topics: sugar, sugar reduction, public health, package size, responsible retailing
The JM Buzz is a production of the Journal of Marketing and is produced by University FM.
Read an in-depth recap of this research here: https://www.ama.org/2023/03/14/the-war-on-sugar-how-can-soda-manufacturers-reduce-sugar-in-products-without-endangering-sales/
Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429231152181
Reference:
Kristopher O. Keller and Jonne Y. Guyt, “A War on Sugar? Effects of Reduced Sugar Content and Package Size in The Soda Category,” Journal of Marketing.
Narrator: Josephine Stein
Acknowledgments: Aman Soni
Topics: sugar, sugar reduction, public health, package size, responsible retailing
The JM Buzz is a production of the Journal of Marketing and is produced by University FM.
Released:
May 11, 2023
Format:
Podcast episode
Titles in the series (67)
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