3 min listen
How Subscription Companies Can Avoid "Box Fatigue"
FromThe JM Buzz
ratings:
Length:
3 minutes
Released:
Mar 30, 2023
Format:
Podcast episode
Description
Offering customers a peek at their upcoming subscription box may backfire: A new Journal of Marketing study shows that when customers preview their upcoming boxes, they end up skipping more boxes and buying less in the long run.
Read an in-depth recap of this research here: https://www.ama.org/2023/02/07/the-problem-with-offering-a-subscription-box-and-how-companies-should-or-shouldnt-involve-customers-in-the-process/
Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429221148978
Reference:
Nita Umashankar, Kihyun Hannah Kim, and Thomas Reutterer, “Understanding Customer Participation Dynamics: The Case of the Subscription Box,” Journal of Marketing.
Narrator: Josephine Stein
Acknowledgments: Aman Soni
Topics: subscription boxes, customer preferences, subscriptions, Birch Box, Stitch Fix, retail, consumer behavior
The JM Buzz is a production of the Journal of Marketing and is produced by University FM.
Read an in-depth recap of this research here: https://www.ama.org/2023/02/07/the-problem-with-offering-a-subscription-box-and-how-companies-should-or-shouldnt-involve-customers-in-the-process/
Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429221148978
Reference:
Nita Umashankar, Kihyun Hannah Kim, and Thomas Reutterer, “Understanding Customer Participation Dynamics: The Case of the Subscription Box,” Journal of Marketing.
Narrator: Josephine Stein
Acknowledgments: Aman Soni
Topics: subscription boxes, customer preferences, subscriptions, Birch Box, Stitch Fix, retail, consumer behavior
The JM Buzz is a production of the Journal of Marketing and is produced by University FM.
Released:
Mar 30, 2023
Format:
Podcast episode
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