3 min listen
How Does a Digital-Native Brand Opening Its Own Physical Store Affect Sales in Existing Channels?
FromThe JM Buzz
How Does a Digital-Native Brand Opening Its Own Physical Store Affect Sales in Existing Channels?
FromThe JM Buzz
ratings:
Length:
5 minutes
Released:
Jan 11, 2024
Format:
Podcast episode
Description
If an online-only brand opens a dedicated, brick-and-mortar brand store, how does it affect sales in their online and supermarket channels? A new Journal of Marketing study explores.
Read an in-depth recap of this research here: https://www.ama.org/2023/10/10/online-only-brands-often-seek-placement-in-supermarkets-when-should-they-open-their-own-stores/
Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429231193371
Reference: Michiel Van Crombrugge, Els Breugelmans, Florian Breiner, and Christian W. Scheiner, “Assessing the Multichannel Impact of Brand Store Entry by a Digital-Native Grocery Brand,” Journal of Marketing.
Narrator: Adalgisa Butkewitsch
Acknowledgments: Sushma Kambagowni
Topics: brand stores, supermarkets, physical products, consumer goods
The JM Buzz Podcast is a production of the American Marketing Association's Journal of Marketing and is produced by University FM
Read an in-depth recap of this research here: https://www.ama.org/2023/10/10/online-only-brands-often-seek-placement-in-supermarkets-when-should-they-open-their-own-stores/
Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429231193371
Reference: Michiel Van Crombrugge, Els Breugelmans, Florian Breiner, and Christian W. Scheiner, “Assessing the Multichannel Impact of Brand Store Entry by a Digital-Native Grocery Brand,” Journal of Marketing.
Narrator: Adalgisa Butkewitsch
Acknowledgments: Sushma Kambagowni
Topics: brand stores, supermarkets, physical products, consumer goods
The JM Buzz Podcast is a production of the American Marketing Association's Journal of Marketing and is produced by University FM
Released:
Jan 11, 2024
Format:
Podcast episode
Titles in the series (67)
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