2 min listen
A Research-Proven Strategy for Companies to Survive Bankruptcy
FromThe JM Buzz
ratings:
Length:
4 minutes
Released:
Jan 25, 2024
Format:
Podcast episode
Description
A new Journal of Marketing study explains a strategy for managing supplier relationships that can help companies survive bankruptcy.
Read an in-depth recap of this research here: https://www.ama.org/2023/10/17/the-secret-to-surviving-bankruptcy-pay-attention-to-buyer-supplier-interactions-during-the-bankruptcy-process/
Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429231193994
Reference: Sudha Mani, Vivek Astvansh, and Kersi D. Antia, “Buyer–Supplier Relationship Dynamics in Buyers’ Bankruptcy Survival,” Journal of Marketing.
Narrator: Adalgisa Butkewitsch
Acknowledgments: Sushma Kambagowni
Topics: bankruptcy, B2B, buyer–supplier relations, suppliers, relationship dynamics
The JM Buzz Podcast is a production of the American Marketing Association's Journal of Marketing and is produced by University FM
Read an in-depth recap of this research here: https://www.ama.org/2023/10/17/the-secret-to-surviving-bankruptcy-pay-attention-to-buyer-supplier-interactions-during-the-bankruptcy-process/
Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429231193994
Reference: Sudha Mani, Vivek Astvansh, and Kersi D. Antia, “Buyer–Supplier Relationship Dynamics in Buyers’ Bankruptcy Survival,” Journal of Marketing.
Narrator: Adalgisa Butkewitsch
Acknowledgments: Sushma Kambagowni
Topics: bankruptcy, B2B, buyer–supplier relations, suppliers, relationship dynamics
The JM Buzz Podcast is a production of the American Marketing Association's Journal of Marketing and is produced by University FM
Released:
Jan 25, 2024
Format:
Podcast episode
Titles in the series (67)
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