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Marketing Research is Too Narrow: How the Field Must Change to Keep Producing Relevant, Timely Knowledge
FromThe JM Buzz
Marketing Research is Too Narrow: How the Field Must Change to Keep Producing Relevant, Timely Knowledge
FromThe JM Buzz
ratings:
Length:
4 minutes
Released:
Feb 1, 2024
Format:
Podcast episode
Description
A new Journal of Marketing study examines decades of marketing research to reveal a number of ways that scholars can better address the challenges marketers currently face.
Read an in-depth recap of this research here: https://www.ama.org/2023/10/24/marketing-research-is-too-narrow-how-the-field-must-change-to-keep-producing-relevant-timely-knowledge/
Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429231196122
Reference: Bastian Kindermann, Daniel Wentzel, David Antons, and Torsten-Oliver Salge, “Conceptual Contributions in Marketing Scholarship: Patterns, Mechanisms, and Rebalancing Options,” Journal of Marketing.
Narrator: Adalgisa Butkewitsch
Acknowledgments: Sushma Kambagowni
Topics: marketing theory, innovation, scholarship, academia, research
The JM Buzz Podcast is a production of the American Marketing Association's Journal of Marketing and is produced by University FM
Read an in-depth recap of this research here: https://www.ama.org/2023/10/24/marketing-research-is-too-narrow-how-the-field-must-change-to-keep-producing-relevant-timely-knowledge/
Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429231196122
Reference: Bastian Kindermann, Daniel Wentzel, David Antons, and Torsten-Oliver Salge, “Conceptual Contributions in Marketing Scholarship: Patterns, Mechanisms, and Rebalancing Options,” Journal of Marketing.
Narrator: Adalgisa Butkewitsch
Acknowledgments: Sushma Kambagowni
Topics: marketing theory, innovation, scholarship, academia, research
The JM Buzz Podcast is a production of the American Marketing Association's Journal of Marketing and is produced by University FM
Released:
Feb 1, 2024
Format:
Podcast episode
Titles in the series (67)
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