3 min listen
The Impact of Website Design on Health Insurance Marketplaces
FromThe JM Buzz
ratings:
Length:
3 minutes
Released:
Sep 28, 2022
Format:
Podcast episode
Description
Small design changes to insurance marketplaces can lead to better consumer decisions.
Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429221119086
Read the text of this episode here: https://www.ama.org/2022/08/23/how-minor-changes-in-choice-architecture-can-improve-health-insurance-product-choices-and-costs/
Reference: Benedict G.C. Dellaert, Eric J. Johnson, Shannon Duncan, and Tom Baker, "Choice Architecture for Healthier Insurance Decisions: Ordering and Partitioning Together Can Improve Consumer Choice," Journal of Marketing. doi:10.1177/00222429221119086
Narrator and Producer: Marissa Lambert
The JM Buzz is a production of the Journal of Marketing and is produced by University FM.
Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429221119086
Read the text of this episode here: https://www.ama.org/2022/08/23/how-minor-changes-in-choice-architecture-can-improve-health-insurance-product-choices-and-costs/
Reference: Benedict G.C. Dellaert, Eric J. Johnson, Shannon Duncan, and Tom Baker, "Choice Architecture for Healthier Insurance Decisions: Ordering and Partitioning Together Can Improve Consumer Choice," Journal of Marketing. doi:10.1177/00222429221119086
Narrator and Producer: Marissa Lambert
The JM Buzz is a production of the Journal of Marketing and is produced by University FM.
Released:
Sep 28, 2022
Format:
Podcast episode
Titles in the series (67)
How Disclosing Advertising Spending Can Reduce Investor Uncertainty and Enhance Firm Valuation by The JM Buzz