Do consumers disclose more information about themselves when they interact with technology orally rather than manually? A new Journal of Marketing article explores how the shift from manual to oral communication in interactions with technology affects information disclosure.

Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429221138286

Read an in-depth recap of this research: https://www.ama.org/2022/11/29/do-we-reveal-more-or-less-about-ourselves-when-interacting-with-voice-technology/

Reference: Johann Melzner, Andrea Bonezzi, and Tom Meyvis (2022), “Information Disclosure in the Era of Voice Technology,” Journal of Marketing. doi:10.1177/00222429221138286

Producer: Marissa Lambert
Narrator: Saira Salyani
Acknowledgments: Sushma Kambagowni
Topics: consumer behavior, disclosure, information, voice technology, communication, customer experience

The JM Buzz is a production of the Journal of Marketing and is produced by University FM.