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Francesca Sobande, "Big Brands Are Watching You: Marketing Social Justice and Digital Culture" (U California Press, 2024)
Francesca Sobande, "Big Brands Are Watching You: Marketing Social Justice and Digital Culture" (U California Press, 2024)
ratings:
Length:
35 minutes
Released:
Mar 3, 2024
Format:
Podcast episode
Description
Can brands really support positive social change? In Big Brands are Watching You: Marketing Social Justice and Digital Culture (U California Press, 2024), Francesca Sobande, a Senior Lecturer in Digital Media Studies at Cardiff University explores this question by considering the morality of contemporary brands in contemporary, digitial, culture. The book offers a rich set of case studies, ranging from the ways corporations co-opt social justice campaigns and how nations brand themselves, through to influencers, music festivals, and high end television. A significant contribution to both the theory and practice of branding and marketing, the book will be of interest across social sciences, business, and humanities, as well as anyone interested in the role of branding in modern life.
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Released:
Mar 3, 2024
Format:
Podcast episode
Titles in the series (100)
Christian Fuchs, “Culture and Economy in the Age of Social Media” (Routledge, 2015): Social media is now a pervasive element of many people’s lives. in order to best understand this phenomenon we need a comprehensive theory of the political economy of social media. In Culture and Economy in the Age of Social Media (Routledge, 2015), by New Books in Economics