65 min listen
Marketing web3: Audience, Community, More
ratings:
Length:
74 minutes
Released:
Apr 6, 2023
Format:
Podcast episode
Description
with @amandacassatt @kimbatronic @smc90All about marketing, and web3 -- not just for marketers already in or seeking to enter web3, but also anyone doing community marketing/ community management, devrel (developer relations); or simply doing marketing in web2 or classic growth marketing, seeking to understand the latest trends and tactics.With the author of the new book, Web3 Marketing: A Handbook for the Next Internet Revolution, Amanda Cassatt (who was also the first CMO at ConsenSys, helping bring Ethereum to market; and also founded and leads the pioneering, native web3-marketing agency Serotonin). Also joining this episode to share insights on marketing web3 -- in conversation with host and editor in chief Sonal Chokshi -- is Kim Milosevich, CMO at a16z crypto, where she oversees brand, marketing, events, and communications (and before that was VP of communications at Coinbase, where she took the company through its direct listing while leading internal, policy, product, and corporate communications internationally). The episode also covers key top of mind questions for web3 builders and others, including how to do community marketing, manage "profiles" in decentralized and open source, and finding your audience... including feedback for product-market fit. And much. much more!
Released:
Apr 6, 2023
Format:
Podcast episode
Titles in the series (41)
Methods to the Madness: with @cdixon @eddylazzarin @smc90 A conversation about the markets and how recent events affect crypto and web3; mental models for thinking about crypto and web3, and the longer arc and evolution of technology history, open source, etc.; and methods & metrics for measuring price-innovation cycle ebbs and flows, creators in web2 vs web3, and much more -- as well as key trends that are top of mind. by web3 with a16z crypto