Martin Lindstrom discusses his book "The Ministry of Common Sense" and how to eliminate bureaucratic red tape and corporate B.S. Martin is the author of seven New York Times best-selling books. His book "Brand Sense" was acclaimed by The Wall Street Journal as “one of the five best marketing books ever published." Listen for action items you can use today. Host, Kevin Craine Do you want to be a guest? Do you want to be a sponsor?