29 min listen
132: How Brands Dominate with Christopher Lockhead
FromEveryday MBA
ratings:
Length:
27 minutes
Released:
Dec 16, 2017
Format:
Podcast episode
Description
Episode 132 - Christopher Lockhead discusses his book "Play Bigger" and how brands dominate the market by creating new market categories. The Marketing Journal calls Christopher “One The Best Minds in Marketing,” and Newsweek calls him, “The Howard Stern of Entrepreneurialism.” Listen for three action items that you can use to take advantage of the ideas and advice in this interview. Host, Kevin Craine Everyday-MBA.com
Released:
Dec 16, 2017
Format:
Podcast episode
Titles in the series (100)
1:Think & Grow Digital, Joris Merks by Everyday MBA