Episode 61 - Drew Neisser discusses his book The CMOs Periodic Table and the science and art of marketing as told by 64 of today's top marketing executives. Drew was ranked among “50 Thought Leaders over 50” in 2015 by Brand Quarterly and you’ve seen him in places like The New York Times , Forbes, and CNBC. Stay tuned after the interview for five action items to take advantage of the ideas and advice in this interview, and hear bonus comments from Drew. Host, Kevin Craine   @Everyday_MBA