About Martin Lindstrom Martin Lindstrom is one of the world's leading thinkers on branding, culture and personal transformation. He’s the founder and chairman of the Lindstrom Company, the world’s leading brand and culture transformation group. He is the author of seven New York Times bestselling books, was named one of TIME Magazine’s 100 Most Influential People, and has been named one of Thinkers50’s top 50 Business Thinkers for three years running. His latest book, The Ministry of Common Sense, is now available for purchase wherever books are sold. Three Key Things You’ll Learn: Why companies need to do more to understand their customers. The key components of common sense every company and team needs. Why empathy and common sense go hand-in-hand, and how to leverage both.