Our guest this week is a New York Times bestselling author and champion humanizer, Martin Lindstrom. His latest book, The Ministry of Common Sense, releases today. Martin is passionate about business culture and the customer experience. Today, we discuss his methodology of persistence - what can only be described as an above and beyond, up close and personal, all in, every time radical approach to organizational transformation. Martin's methods produce results and awaken cultures.  He’s been named as one of the twenty most influential management thinkers in the world by Thinkers50, and by TIME Magazine as one of the world’s 100 most influential people. Join us for a riveting deep dive with a truly exceptional human! For a complete transcript and links from this episode, please visit: http://www.whitneyjohnson.com/martin-lindstrom/