Welcome to the What's Next! podcast with Tiffani Bova.  This week I am thrilled to welcome my friend, Martin Lindstrom, back to the What’s Next! Podcast. Martin is the founder and chairman of Lindstrom Company, a global branding & culture transformation firm operating across five continents and in more than 30 countries. TIME Magazine has named Martin one of the “World’s 100 Most Influential People,” and for three years running, Thinkers50 has selected him to be among the world’s top 50 business thinkers. He is the author of seven books including several New York Times bestsellers that have been translated into 60 languages! The Wall-Street Journal praised his book Brand Sense as “one of the five best marketing books ever published,” and his book Small Data as “revolutionary.” TIME called his book Buyology “a breakthrough in branding.” Martin has appeared across media including The New York Times, NPR’s “All Things Considered,” Marketplace, and on NBC’s TODAY Show more than twenty times. He can also be seen in Morgan Spurlock’s movie “The Greatest Movie Ever Sold” and on America’s Next Top Model. He has delivered keynote addresses to Google, Kraft Heinz, Disney, Amazon, LEGO, Unilever, Hallmark, Adobe, Mattel and the World Economic Forum. I am beyond excited to be speaking with Martin Lindstrom again on the What’s Next! Podcast!     THIS EPISODE IS PERFECT FOR… leaders and those working under leadership that could benefit from some of Martin’s empathy and common sense!    TODAY’S MAIN MESSAGE… Martin shares his groundbreaking “Small Data” observations–seemingly insignificant observations he’s made and that you can make in people’s lives to create innovation and success! It’s the motto Martin lives by paying attention to the seemingly insignificant if you really want to make a difference. He also shares some of his powerful new book The Ministry of Common Sense and discusses how we can help common sense find its way back down to planet earth… Sometimes you need another perspective–a more empathetic, small data perspective–to be able to see the commonsense solution. Martin is here to give you that perspective so that you too can start seeing the world from the inside out.    WHAT  I  LOVE  MOST… Martin’s wonderful storytelling ability and how he shares important lessons in the most fun and engaging way!    Running time: 27:44     Subscribe on iTunes     Find Tiffani on social:  Facebook  Twitter  LinkedIn     Find Martin online:  Twitter  Instagram  LinkedIn  Facebook  YouTube  Martin’s Website    The Ministry of Common Sense Book