Today we’re going to talk about the value of a well-informed customer, and marketing complex service offerings such as health insurance plans, in order to educate consumers and get the best results for everyone. To help me discuss this topic, I’d like to welcome Alyssa Alsheimer, SVP Marketing and Engagement at Wellframe. RESOURCES Wellframe website: https://www.wellframe.com The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company