**This episode is brought to you by MuteSix, Attentive, and Gorgias**   To foster a sustainable and ethical fashion marketplace - that's the mission of Consciously. Maisa Mumtaz-Cassidy, Founder and CEO of Consciously, says it’s her mission to raise awareness of the apparel industry’s long history of exploitation and be a voice for those otherwise unheard. Maisa's experience in manufacturing in Bangladesh - the second-largest home to apparel manufacturing after China - sparked her interest in sustainability. She saw that nobody was looking out for garment workers, the vast majority of which are female. So, she took the responsibility and created Consciously. She advises brands to make sure people within the supply chain are paid a living wage. Companies can ask for documentation, talk to workers, use sustainable material, and check factories and conditions. According to her, more demand for sustainable fashion will make it more affordable as well. In the first half, Maisa talks about: * Gratefulness for her support system, including her immediate family. * Overview of the brand. * What sparked her idea for Consciously. * Advice for other brands looking for a sustainable marketplace. * What drives the demand for ethical but affordable fashion. Join Ramon Vela and Maisa Mumtaz-Cassidy as they break down the inside story on The Story of a Brand. For more on Consciously, visit: https://wearconsciously.co/ Subscribe and Listen to the podcast on all major apps. Listeners can also search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify. * This episode was brought to you by MuteSix. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: mutesix.com/storyofabrand * This episode was brought to you by Attentive. How do the most innovative companies reach mobile consumers? Meet Attentive, the text messaging solution trusted by innovative retail & e-commerce brands like CB2, Coach, and thousands of Shopify brands. On average, Attentive customers see 25x ROI and 18.5% of online revenue driven by SMS. Ready for SMS to become one of your top three revenue channels? Learn how to get started with your free trial by requesting a demo at attentivemobile.com * This episode is also brought to you by Gorgias. Did you know that loyal customers are 9x more likely to convert compared to a first-time shopper? That's why exceptional customer service is so important for your retention & growth. I recommend using Gorgias. Gorgias combines all your communication channels, including email, SMS, social media, live chat, and phone, into one platform and gives you an organized view of all tickets. This saves your support team hours per day and makes managing customer orders a breeze. Go to gorgias.com to book a demo and mention the Story of a Brand podcast for two months free.