256 Unconventional Wisdom is Product Management

FromThis is Product Management

Start listening View podcast show

256 Unconventional Wisdom is Product Management

FromThis is Product Management

ratings:

Length:

44 minutes

Released:

Aug 3, 2020

Format:

Podcast episode

Description

William Trump, Consumer Behavior Consultant at Swiss Re, discusses how applying behavioral science when developing insurance products can help organizations understand what drives consumer behavior and motives them to buy. Get the latest updates from the show at www.thisisproductmanagement.com.

Released:

Aug 3, 2020

Format:

Podcast episode

More Episodes from This is Product Management

Skip carousel

317 - Investigative Reporting is Product Management: is Head of UX Research for Twilio's Communications business. A retired police detective turned market detective, Ari now investigates human behavior as it relates to shopping, buying, and using products to deliver valuable outcomes for businesses. In... by This is Product Management
36 min listen
316 - Experience Design is Product Management: The latest episode of "This is Product Management" features , Founder and COO of The ExperienceBuilt Group. In this episode, Tricia dives deep into the concept of experience and why she believes it's not just the responsibility of a specific... by This is Product Management
23 min listen
315 - Marketing to Black Audiences is Product Management: The latest episode of "This is Product Management" features , President of the Hunter-Miller Group, who highlights how impactful it is for executives to understand and maximize their audiences' differences. Learn how she convinced companies to... by This is Product Management
31 min listen
314 - Embracing Accessibility is Product Management: In the latest episode of "This is Product Management" , Vice President of Product and UX Design at Thrive Market, discusses his passion for accessibility and the three-step framework to implement it at the core of every product. Learn also about the... by This is Product Management
33 min listen
313 - Integrating Customer Feedback is Product Management: This latest episode of "This is Product Management" features , CEO and founder of Viable. He shares his perspective on the importance of customer feedback and explains how Viable uses generative AI to manage this process. Learn about the shift AI is... by This is Product Management
29 min listen
312 - Not Trusting the Process is Product Management: The latest episode of "This is Product Management" features , who explains how often process is seen as a hindrance, whereas it should instead be considered as an accelerant to getting things done, as "it gets everyone on the same page about how... by This is Product Management
27 min listen
Go-to-Market Collaboration is Product Management: In the latest episode of This is Product Management , CEO and Founder of Ignition shares his perspective on how go-to-market processes are essential for the collaboration between both product and marketing teams and explains how to create more... by This is Product Management
29 min listen
310 - Building Meaningful Products is Product Management: In 2023's first episode of This is Product Management , Global Lead for Brand Thought-Leadership, Senior Vice President of Brand Health Tracking at Ipsos, and author of the new book "Assemblage," explains why it is important to make a positive... by This is Product Management
32 min listen
309 - Human Relationships are Product Management: In the latest episode of This is Product Management , Managing Director of HubUX at Voxpopme, talks about why building solid human relationships and becoming indispensable in solving a problem for your customer can determine the success of a product,... by This is Product Management
35 min listen
308 - Defining A-Ha Moments is Product Management: In today's episode of This is Product Management , Co-Founder & CEO at Tango, explains why it is so important for product managers to collect users' feedback and measure how quickly they can get people those a-ha moments. TIPM is produced by... by This is Product Management
27 min listen
307 - Powerful Storytelling is Product Management: Our latest episode of This is Product Management features , Communication Coach at Gallo Communications Group and author of his newest book "The Bezos Blueprint". He explains why storytelling and listening to customers are the main qualities that... by This is Product Management
31 min listen
Human Behavior is Product Management: In our latest episode of This is Product Management, , CEO of Mindstate Group, explains why understanding customers' motivations through behavioral science can actually help brands grow. TIPM is produced by Feedback Loop, a DISQO company, the agile... by This is Product Management
31 min listen
Passion and Problems are Product Management: In our latest episode of This is Product Management , Chief Product Officer at R-Zero shares his perspective on the delicate relationship between passion and problems while building a product. TIPM is produced by Feedback Loop, a DISQO company,... by This is Product Management
29 min listen
304 - A Sense of Purpose is Product Management: , Product Lead in the Align Area at Asana is passionate about purpose — finding it at work and helping others do the same at and with Asana. Listen to learn how she does it and helps others. TIPM is produced by Feedback Loop, a DISQO company, the... by This is Product Management
25 min listen
303- A Product-Led Growth Strategy is Product Management: In this episode of This is Product Management, Chief Product Officer at Minna Technologies shares how a product-led growth strategy can work for enterprise companies, small to mid-size businesses, D2C, and B2B. She also provides how a... by This is Product Management
31 min listen
302 - Fighting Fraud is Product Management: , CEO of Research Defender, shares the steps you can take to minimize fraud in your research, his take on the role of product management, and how he has navigated his own successful PM career. TIPM is produced by Feedback Loop, a DISQO company,... by This is Product Management
28 min listen
301 - Relationship Management is Product Management: Looking for methods to identify and manage power users in your product? In this episode, CEO and co-founder of UserGems how to do this. Plus, he shares why he built the product for humans and not companies. TIPM is produced by Feedback Loop, a... by This is Product Management
24 min listen
300 - Cultivating Relationships is Product Management: Our 300th episode features a senior product manager at PayPal. She gives her thoughts and guidance for meaningful product leadership and how to build successful mentor relationships. TIPM is produced by Feedback Loop, a DISQO company, the agile... by This is Product Management
27 min listen
299 - Customer Feedback is Product Management: In this episode, , senior vice president of platform strategy at ActiveCampaign shares how he gets customer and non-customer feedback. Plus find out who, he believes, should manage it in an organization. TIPM is produced by Feedback Loop, a DISQO... by This is Product Management
27 min listen
298 - Data-Driven Strategy is Product Marketing: Our latest guest, is the Chief Product Officer of tax and trade at Thomson Reuters. He is a strong believer in “data-driven strategy” for building products, and keeping the end in mind is a thread that runs through most of his success. Get some... by This is Product Management
26 min listen
297 -Validating Opportunities is Product Management: , Co-founder of Cann, shares how he applied CPG lessons to develop a pretty unique cannabis product, the challenges of a heavily regulated industry, and more in our special episode. Plus, he is offering listeners 25% off a purchase of 30 or more with... by This is Product Management
31 min listen
296 - Customer-Led Growth is Product Management: Trish Wethman, Chief Customer Officer for Best Egg, shares how she built a scalable customer-centric culture and get a peek into her research toolbox. TIPM is produced by Feedback Loop, the research platform designed for products and marketing teams.... by This is Product Management
30 min listen
295 - Building a Product Marketing Team is Product Management: Randi Lee is the head of product marketing at Fundbox shares how to build a mighty product marketing team and how to pursue a product marketing career and more! TIPM is produced by Feedback Loop, the research platform designed for products and... by This is Product Management
25 min listen
294 - No-Code is Product Management: Jonathan Anderson, Co-founder & CEO of Candu shares how no-code is changing B2B and his take on experimentation, iteration, personalization, and more! BONUS! Jonathan created a special offer for our listeners, get your free trial of Candu at... by This is Product Management
22 min listen
293 - Social Impact is Product Management: In this episode, Hema Budaraju, Senior Director of Product for Health and Search Social Impact at Google, shares how her team adjusted to tackle COVID-19, as well her advice for getting into the social impact space; and creating a sense of shared... by This is Product Management
27 min listen
292 - Go-to-Market is Product Management: In this episode, guest Karthik Suresh, CTO, and co-founder of Ignition shares his take on PMs, PMMs, and go-to-market strategies. In addition, find out why he believes user research is probably one of the most important parts of product management or... by This is Product Management
26 min listen
291 - Innovative Leadership is Product Management: , Founder, and CEO of Mindtrap shares how she helps clients break out of their comfort zones and find their power for innovative leadership. Listen to her insights on how this all works — plus get for TIPM listeners. TIPM is produced by... by This is Product Management
33 min listen
290 - Behavioral Science is Product Management: Kristen Berman CEO and co-founder of Irrational Labs shares her take on how behavioral science can fundamentally change product management, as well as how to conduct behavioral diagnoses — and what Seinfeld has to do with any of it. TIPM is produced... by This is Product Management
33 min listen
289 - Empath is Product Management: Hubert Palan founder and CEO of Producboard shares his views on infusing empathy into product management — including how and where research comes into the picture. TIPM is produced by Feedback Loop, the research platform designed for products teams.... by This is Product Management
25 min listen
288 - Cross-Cultural Leadership is Product Management: Dilip Ramachandran is the founder/CEO and chief product therapist of Nimi shares his advice for cross-cultural success, as well his thoughts on how to transition from a mercenary to a missionary in your career and his explanation of the title of his... by This is Product Management
30 min listen

Related podcast episodes

Skip carousel

26. Ugly Brand Building: How to Build Brand Awareness & Loyalty in Unsexy Industries by Growth Marketers - Digital Marketing Experts
33 min listen
Managing Business Risk as a Medical Device Company: <p>It's easy to get so wrapped up in the risk management of your medical device that you forget about managing your business risk with the same level of diligence and ongoing attention.</p><p><span style="background-color: transparent; color: rgb(0, 0,... by Global Medical Device Podcast powered by Greenlight Guru
34 min listen
Customer Support Vs Customer Success Featuring Sam Cummings by Amazing Business Radio
28 min listen
The Power of Purpose-Driven Marketing with Lisa Sherman (Ad Council), Alicia Tilman (SAP) and Linda Yaccarino (NBCUniversal) by The Garage: Tools For Retail Media Innovation
23 min listen
How To Identify, Quantify & Manage Enterprise Risks for Medical Device Companies with Mike Cremeans by Global Medical Device Podcast powered by Greenlight Guru
26 min listen
306 The Interaction Field by Erich Joachimsthaler: The Interaction Field: The Revolutionary New Way to Create Shared Value for Businesses, Customers, and Society by Erich Joachimsthaler Learn how the most successful businesses are creating value and igniting smart growth in a fast-paced, competitive... by The Marketing Book Podcast
54 min listen
Klugonyx - Helping Founders Bring their Product Ideas to Life: **This episode is brought to you by and t** “From A to Z, at , we help in shaping your product ideas into prototypes.” In the first part of this feature, we sit down with , CEO and Founder of Klugonyx, an industrial design company. Jason... by The Story of a Brand
37 min listen
1977: Trustpilot Founder and CEO Peter Holten Mühlmann by The Tech Talks Daily Podcast
27 min listen
479 The Brand Benefits Playbook by Allen Weiss: The Brand Benefits Playbook: Why Customers Aren't Buying What You're Selling--And What to Do About It by Allen Weiss and Debbie MacInnis ABOUT THE BOOK: From two of the world’s leading experts on branding, brand benefits, and positioning, this... by The Marketing Book Podcast
69 min listen
How Bolttech is Reinventing the Insurance Ecosystem with Cloud Technology by That Digital Show
31 min listen
#45: Amy Wenslow’s Keys to Product Success by Marshall Sylver Live
42 min listen
Human Behavior is Product Management: In our latest episode of This is Product Management, , CEO of Mindstate Group, explains why understanding customers' motivations through behavioral science can actually help brands grow. TIPM is produced by Feedback Loop, a DISQO company, the agile... by This is Product Management
31 min listen
891: Outbounding, with Skip Miller: Today dive into the motivations for change that drive the decisions of corporate decision makers. by Sales Strategy & Enablement by Revenue.io
49 min listen
How to Thrive in Fast-Moving Markets by HBR On Strategy
22 min listen
2x CEO Creates 115% NRR in under 2 years! with Justin Beals of Strike Graph by The Scale Up Show
34 min listen
Retail Media Deep Dive: Andrew Lipsman is the Principal Analyst at Insider Intelligence, the leading research, data, and insights provider helping companies maximize revenue, optimize ad spend, and anticipate digital disruption. In his role, he reports on retail and... by The Digital Deep Dive With Aaron Conant
42 min listen
Responsible AI For Payers by Medicare Advantage For Health Plans
17 min listen
232. Are You Really Independent? Seven Pillars to Self-Determination in the Insurance Industry: As we steer through the evolving insurance landscape, I often reflect on the importance of independence for agencies. ✅ Free step-by-step video series for generating inbound revenue for your insurance business from YouTube: https://go.ryanhanley.com/yout by The Ryan Hanley Show
40 min listen
Maximize Agency Profitability and Unlock Your CLIENTS FULL VALUE with William Harris | Ep# 655: Want to achieve growth through means beyond just new client acquisition? What is profitable for one company may fail another. Today’s guest knows profitable strategies demand contextualization. He built an agency helping ecommerce businesses... by Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
46 min listen
Seiler Tucker - Grow Your Brand with a Seller’s Mindset: **This episode is brought to you by , , and ** “You have to start wherever you’re at,” advises Michelle to business owners. In the second part, , Founder and CEO of says that people, product, process, proprietary, patrons, and profit are most... by The Story of a Brand
37 min listen
How to Stop Customers from Abandoning Self-Designed Products by The JM Buzz
3 min listen
AI Today Podcast: How AI is Transforming Insurance, Interview with Connor Atchison, Wisedocs: AI is proving transformational in every industry, including long established industries, and insurance is no exception. AI is able to optimize underwriting processes, enable more personalized insurance offerings, by AI Today Podcast: Artificial Intelligence Insights, Experts, and Opinion
30 min listen
303- A Product-Led Growth Strategy is Product Management: In this episode of This is Product Management, Chief Product Officer at Minna Technologies shares how a product-led growth strategy can work for enterprise companies, small to mid-size businesses, D2C, and B2B. She also provides how a... by This is Product Management
31 min listen
Why Simplification and Customer Relationships are Key to Creating the Best Digital Solutions: with Doctor Stephen Timme by The Scale Up Show
34 min listen
Ep 72: Reverse Engineering Your Way to Greatness with Dr. Ron Friedman: Dr. Ron Friedman joins us to talk about his phenomenal new book, Decoding Greatness, which explores how learning from the masters can help you find a path to your own success. "We've been trained to believe that copying is wrong", say Dr. Friedman. But studies are showing that those who copy end up being much more creative, and learning that way spares you from burn out. But there's a method to reverse engineering you need to know so that you can differentiate your work . Listen in! by Mike Up In Your Business Podcast with Mike Michalowicz
39 min listen
Deloitte's Global Marketing Trends (Part 2) | Designing a Human-First Data Experience & Supercharging Customer Service With AI by The CMO Podcast
48 min listen
228 Marketing to Mindstates by Will Leach: Marketing to Mindstates: The Practical Guide to Applying Behavior Design to Research and Marketing by Will Leach Click here to view the show notes! Your nonconscious mind will filter out more than 99 percent of marketing you "see" today. Traditional... by The Marketing Book Podcast
58 min listen
#9 - This Week in Sales with Will Barron and Victor Antonio: On this week in sales we’ll be looking at: - If insurance salespeople are now obsolete - Why selling practice might make perfect - If you should get paid daily rather than monthly And much more! This Week In Sales hosts: Victor Antonio –... by Sales Influence Podcast
59 min listen
2306: Allianz Travel and the Tech Revolution Transforming CX: Last week at the X4 Summit, I dived into the world of customer experience with Maggie Butler, Director of Customer Experience at Allianz. With keynotes from inspirational figures like Martha Stewart, Sean White, Tony Hawks, and The Killers, this event... by The Tech Talks Daily Podcast
15 min listen
Terraseed - Building Sustainable and Ethical Supplements: **This episode is brought to you by and ** “The energy you're projecting out to the world is the energy you attract in the end,” says , Founder and CEO of In part 2, she talks about the pandemic, which led to... by The Story of a Brand
30 min listen

Discover this podcast and so much more

256 Unconventional Wisdom is Product Management

256 Unconventional Wisdom is Product Management

Description

More Episodes from This is Product Management

Related podcast episodes