Kristen Berman CEO and co-founder of Irrational Labs shares her take on how behavioral science can fundamentally change product management, as well as how to conduct behavioral diagnoses — and what Seinfeld has to do with any of it. TIPM is produced by Feedback Loop, the research platform designed for products teams. Want to sign up for a free Feedback Loop account? Click this link and start testing today: https://go.feedbackloop.com/start-free-now-tipm