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    Is it Better to be Street-Smart or Book-Smart in PR?

    Is it Better to be Street-Smart or Book-Smart in PR?

    FromStories and Strategies for Public Relations and Marketing

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    Is it Better to be Street-Smart or Book-Smart in PR?

    FromStories and Strategies for Public Relations and Marketing

    ratings:
    Length:
    20 minutes
    Released:
    Feb 28, 2021
    Format:
    Podcast episode

    Description

    Professional communications is about making an impact to help the organization. It must get things done, change attitudes, or at least understand them. At the same time, we need to be evidence-based, use “best practices”, provide ROI and meet KPI. Is our battle on the street or in the boardroom? Is it better to be street-smart or book-smart working in PR and Marketing? Guest: Eva Shortt, Zahav PRhttps://zahavpr.com/ info@zahavpr.com Connect with Eva on Instagram: instagram.com/zahavprTake the Quiz “Are you more book smart or street smart?” https://play.howstuffworks.com/quiz/are-you-more-book-smart-or-street-smart
    Released:
    Feb 28, 2021
    Format:
    Podcast episode

    Titles in the series (100)

    Communication is in every facet of our daily lives. In fact, if the ability to cooperate is what makes us distinctly different as humans, it's the ability to communicate that facilitates this. Is it any wonder communication has become a thriving profession? Those who succeed have the ability to persuade through public relations, government relations, media relations, crisis management, stakeholder engagement, marketing strategy, advertising, through all things strategic communications. They will create the websites and social media campaigns that influence us and the podcasts we remember. Doug Downs hosts this podcast about PR for those who do the work and those who hire the comms pros.