No doubt you already know tenets of good crisis planning: Be prepared, be accountable, respond quickly (or at least timely), tell the truth…Several years of living in a COVID World and the sudden emergence of all those crisis experts has the basics of crisis management drilled into our heads.But one aspect doesn’t get as much hype: The need to build a solid reputation in advance so, like armor, it will protect you when the crisis hits.A new book by TJ Winick dives into this principle.Guest: TJ WinickMore about TJTJ’s book Reputation Capital: How to Navigate Crises and Protect your Greatest Asset on Amazon Contacting Stories and StrategiesLeave us a voice message we can share on the podcast  https://www.speakpipe.com/StoriesandStrategiesStories and Strategies WebsiteDo you want to start a podcast? Book a meeting with Doug Downs to talk about it.Email Doug directly doug@storiesandstrategies.ca Follow us on:LinkedInTwitterInstagramFacebook