Travel marketing is changing. This episode explores the impact of shifting seasonal travel trends, evolving social media search habits, and the new booking landscape on marketing strategies. Learn how generations differ in their travel planning, how VR and AI are reshaping the industry, and why rich storytelling matters. Discover how to connect with travelers at every stage and measure campaign success through cutting-edge analytics. Listen For:3:26 Seasonal Travel Trends Shift4:07 From Bleisure to Lissness6:11 The Power of TikTok in Travel Marketing19:58 Data-Driven MeasurementGuest: Dani Hannah and Allegra DemerjianWebsite | E-Book | Dani’s Email  | Allegra’s Email | Dani’s LinkedIn | Allegra’s LinkedIn Rate this podcast with just one click Leave us a voice message we can share on the podcast  https://www.speakpipe.com/StoriesandStrategiesStories and Strategies WebsiteDo you want to podcast? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | ThreadsRequest a transcript of this episodeSupport the Show.