In this episode, hear from Howard Givner, Senior Vice President of Knowledge and Innovation at PCMA (Professional Convention Management Association), as he shares insights on creating meaningful event experiences and discusses EduCon. You may also know Givner as the former founder and CEO of the Event Leadership Institute, which PCMA acquired. Tune in to this episode to learn more about empowering attendees with actionable takeaways to create truly transformative experiences. Plus, hear about how Givner created a unique tech lab series where attendees could delve deeper into emerging technologies. Here’s what you’ll hear about in this conversation: The importance of intentional event design and how to move away from formulaic approaches How moving beyond superficial product discovery helps organizers embrace more immersive learning formats Key strategies for increasing event impact and ensuring a positive return on investment (ROI)  Mentioned in This Episode PCMA Event Leadership Institute EduCon Convening Leaders The Art of Gathering by Priya Parker The Rebooting podcast by Brian Morrissey Howard Givner on LinkedIn