On today’s episode, host Mark de Grasse talks to Uzair Kharawala, a Google & YouTube Certified Partner and the co-founder of SF Digital Studios. Uzair is not afraid to say that marketers should be creating content. But the big question is, how much content is enough, and does frequency of posting play a part in the equation? According to Uzair, quality content will always beat quantity of content. However, if you want to grow your brand’s reach quickly, quality and quantity go hand-in-hand.
Listen in as Uzair settles the debate on quality versus quantity content. He also explains how to balance both because producing high-quality content is a waste of time if nobody ever sees it.
IN THIS EPISODE, YOU’LL LEARN:
How much content should you create
What to consider when thinking about high-quality content
How to find the happy middle between quality and quantity
The rise of video content 
Keywords and the benefits of niching down 
Short-form versus long-form content
Ideas for better content distribution

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
https://www.linkedin.com/in/uzairkharawala/?originalSubdomain=uk (Uzair’s LinkedIn)
https://sfdigital.co.uk/ (Sfdigital.co.uk)

This Month's Sponsors:https://conversionfanatics.com/ (Conversion Fanatics - Conversion Rate Optimization Agency)
https://www.bkacontent.com/perpetual/ (Get 50% Off Monthly Blog Writing Service - BKA Content)


More Resources from Scalablehttps://scalable.co?utm_source=digitalmarketer-podcast&utm_medium=podcast&utm_campaign=lead-gen ([Free Guide & Assessment] 7 Levels of Scale)
https://scalable.co/free-epic-challenge/?utm_source=digitalmarketer-podcast&utm_medium=podcast&utm_campaign=lead-gen (FREE EPIC Challenge)


More Shows You'll Lovehttps://perpetualtraffic.com/ (Perpetual Traffic) - The #1 podcast for learning paid traffic and improving your conversions!
https://businesslunchpodcast.com/ (Business Lunch) - Sit down every week some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss


Mentioned in this episode:
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