2 min listen
Gen Z with CMOs Kenneth Mitchell (Snap Inc.), Stella Medlicott (Ericsson), Miki Toliver King (The Washington Post), Banali Luthra Malhotra (RAKBANK) a…
Gen Z with CMOs Kenneth Mitchell (Snap Inc.), Stella Medlicott (Ericsson), Miki Toliver King (The Washington Post), Banali Luthra Malhotra (RAKBANK) a…
ratings:
Length:
63 minutes
Released:
Aug 29, 2020
Format:
Podcast episode
Description
S2, E1: August 26th 2020. Margaret Molloy is joined by: Kenneth Mitchell (CMO, Snap Inc.), Stella Medlicott (SVP, Chief Marketing & Communications Officer, Ericsson), Miki Toliver King (CMO, The Washington Post), Banali Luthra Malhotra (Director, Marketing, RAKBANK) and Lisa Tollman (Executive Director, Head of US Marketing Operations & Innovation, Amgen). The Gen Z panel features a conversation with five teenagers and their marketing leader parents. It explores how brands can excite or alienate young consumers. The CMOs also share their commitments by answering the following question: "As a parent and a marketer what surprised you most from what the kids shared today? And what commitment can you make, as a brand leader, to appeal to the next generation of customers?"
Released:
Aug 29, 2020
Format:
Podcast episode
Titles in the series (43)
Trailer: How CMOs Commit with Margaret Molloy: Episode 0: Introduction to the series by How CMOs Commit with Margaret Molloy