54 min listen
Brand Experience with CMOs Jonnie Cahill (Heineken USA), Dean Aragon (Shell Brands International), Meenu Bagla (Cyient), Mark Brennan (AIB), and Mette…
Brand Experience with CMOs Jonnie Cahill (Heineken USA), Dean Aragon (Shell Brands International), Meenu Bagla (Cyient), Mark Brennan (AIB), and Mette…
ratings:
Length:
59 minutes
Released:
May 28, 2021
Format:
Podcast episode
Description
S3 E4: May 26, 2021: Margaret Molloy is joined by Jonnie Cahill (CMO, Heineken USA), Dean Aragon (CEO & Vice-Chairman, Shell Brands International), Meenu Bagla (CMO, Cyient), Mark Brennan (Head of Marketing, AIB), and Mette Munk (Head of Group Branding, Design & Digital Communication, Danfoss)
The panel discussion explored how to maintain consistency and authenticity, “storydoing” versus storytelling, not getting sidetracked by jargon and technology and focusing on B2H—business to human interactions. CMOs also share their commitments to taking customer experience to the next level.
The panel discussion explored how to maintain consistency and authenticity, “storydoing” versus storytelling, not getting sidetracked by jargon and technology and focusing on B2H—business to human interactions. CMOs also share their commitments to taking customer experience to the next level.
Released:
May 28, 2021
Format:
Podcast episode
Titles in the series (43)
Leadership with CMOs Norman de Greve (CVS Health), Ed Pilkington (Diageo), Jennifer Temple (HPE), Sherry Sanger (Penske Transportation Solutions) and Huub Devroye (Dow): S1, E1: April 23rd, 2020. Margaret Molloy is joined by: Norman de Greve (Chief Marketing Officer, CVS Health), Ed Pilkington (Chief Marketing & Innovation Officer, Diageo), Jennifer Temple (Chief Communications Officer, HPE), Sherry Sanger (EVP, CMO, by How CMOs Commit with Margaret Molloy