59 min listen
Buyer habits with CMOs Doug Scott (Twitch), Catherine Dutton (Atos), Jonathan Bottomley (Ralph Lauren), Steven Wolfe Pereira (Encantos), Teresa May (A…
Buyer habits with CMOs Doug Scott (Twitch), Catherine Dutton (Atos), Jonathan Bottomley (Ralph Lauren), Steven Wolfe Pereira (Encantos), Teresa May (A…
ratings:
Length:
61 minutes
Released:
Dec 4, 2020
Format:
Podcast episode
Description
S2 E8: December 2nd, 2020. Margaret Molloy is joined by Doug Scott (CMO, Twitch), Catherine Dutton (Global VP, Marketing, Atos), Jonathan Bottomley (Global CMO, Ralph Lauren), Steven Wolfe Pereira (Chief Executive Officer & Co-Founder, Encantos), Teresa May (SVP & CMO, American Woodmark) and Harold Weghorst (Global Vice President Marketing & Branding, Lenzing). The panel explores the increasing demand for personalization, the power of community, the importance of brand messaging, the need for transparency around sustainability efforts and the rise of the subscription economy. CMOs also share their commitments by answering the following question: What has been your most significant learning from COVID-19 regarding consumer habits, and how do you commit to staying in front of those evolving needs?
Released:
Dec 4, 2020
Format:
Podcast episode
Titles in the series (43)
Agility with CMOs Tariq Hassan (Petco), DyShaun Muhammad, (Uber/Uber Eats), James Humphreys (Quest Diagnostics), Kieran Hannon (Openpath) and Ruth Rowan (NTT): S1, E2: May 7th, 2020. Margaret is joined by: Tariq Hassan (Chief Marketing Officer, Petco), DyShaun Muhammad, (Global Head of Brand Marketing, Uber/Uber Eats), James Humphreys (Chief Marketing Officer, Quest Diagnostics), Kieran Hannon (Chief Marketing O by How CMOs Commit with Margaret Molloy