25 min listen
BONUS: How will the media landscape change in 2019?
FromFuture Proof
ratings:
Length:
28 minutes
Released:
Dec 12, 2018
Format:
Podcast episode
Description
Will analytics and AI finally help marketing teams measure ROI properly? Will TV ‘die’ or become bigger than ever? Is it more important to be a real influencer, or have real followers on social media? And how can brands navigate the risks and rewards of voice technology? Andy Brown, CEO of Kantar Media; Jane Ostler, Global Head of Media for the Insights division at Kantar, and Andrew Stephen, L'Oreal Professor of Marketing at Saïd Business School, discuss how the next twelve months will transform the world of media, marketing and brand building.
Released:
Dec 12, 2018
Format:
Podcast episode
Titles in the series (100)
8. What is the future of radio?: Folder Media co-founder Matt Deegan shares his wisdom on the audio landscape, and how marketers must evolve alongside it. by Future Proof