25 min listen
BONUS: Why should we care about brand value?
FromFuture Proof
ratings:
Length:
28 minutes
Released:
Jul 3, 2019
Format:
Podcast episode
Description
June saw the release of the BrandZ Top 100 Most Valuable Global Brands of 2019, with Amazon taking the top spot for the first time. But why does it matter? How does it work? And what makes the difference between a top performing brand and those that drop off the list? Doreen Wang, global head of BrandZ for Kantar, tells Jane Bloomfield about the key themes, provides insights for growth and offers up some interesting case studies from this year’s global ranking.
Released:
Jul 3, 2019
Format:
Podcast episode
Titles in the series (100)
2. What does ‘trusting a brand’ actually mean?: Charlie Hiscocks explains what brand trust means today, in this new marketing podcast from Kantar & Saïd Business School. by Future Proof