Building a brand is all encompassing. It includes your product or service and also includes your brand image, why you do what you do, knowing who you serve and so much more. You will never look at branding and positioning the same way after you listen to the episode. 
Marketing is a spectator sport, and Jim Joseph is one of the industry's most engaging and informative branding experts. Entrepreneur of the Year, Agency of the Year, Consumer Launch Campaign of the Year, Most Creative Agency, Best Place to Work, Social Media Icon, Hall of Fame ­ these are some of the accolades that Jim has amassed.  
Jim is the Chief Integrated Marketing Officer and President of the Americas for Cohn & Wolfe; he is also an award-winning author of The Experience Effect and Out and About Dad.