24 min listen
16. What is the future of news?
FromFuture Proof
ratings:
Length:
27 minutes
Released:
Jan 18, 2019
Format:
Podcast episode
Description
The world of news is changing, from the way people consume it to how trusted certain channels are, and how the model is funded. Seth Rogin of Nucleus Marketing Solutions explains how they are trying to transform the way news platforms and brands work together, and why it is more important than ever to support quality journalism as a way to connect with your target audience. Hosted by Andrew Stephen, L'Oreal Professor of Marketing at Saïd Business School (Oxford University) and Jane Bloomfield, Head of Business Development, Insights Division at Kantar.
Released:
Jan 18, 2019
Format:
Podcast episode
Titles in the series (100)
6. Do Facebook adverts work?: Facebook’s Ian Edwards discusses the effectiveness of social media advertising, in this marketing podcast from Kantar and Saïd Business School. by Future Proof