23 min listen
23. How can brands get gender right?
FromFuture Proof
ratings:
Length:
28 minutes
Released:
Apr 26, 2019
Format:
Podcast episode
Description
We talk all things gender in advertising with Angeline Martyn, Head of Private Sector Engagement at UN Women (the United Nations Entity for Gender Equality and the Empowerment of Women) and a spokesperson for the Unstereotype Alliance. At the heart of the discussion is the latest AdReaction research from Kantar, looking at how different genders respond to advertising, and what marketers should be doing differently. Hosted by Andrew Stephen, L'Oreal Professor of Marketing at Saïd Business School (Oxford University) and Jane Ostler, Global Head of Media, Insights Division at Kantar. Please help UN Women create a more gender equal world: Donate Now: https://donate.unwomen.org/en Learn More: http://www.unstereotypealliance.org/en
Released:
Apr 26, 2019
Format:
Podcast episode
Titles in the series (100)
1. Are social influencers worth the investment?: Vlogger Lucy Moon talks all things influencer, in this new marketing podcast from Kantar & Saïd Business School. by Future Proof