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23. How can brands get gender right?

23. How can brands get gender right?

FromFuture Proof


23. How can brands get gender right?

FromFuture Proof

ratings:
Length:
28 minutes
Released:
Apr 26, 2019
Format:
Podcast episode

Description

We talk all things gender in advertising with Angeline Martyn, Head of Private Sector Engagement at UN Women (the United Nations Entity for Gender Equality and the Empowerment of Women) and a spokesperson for the Unstereotype Alliance. At the heart of the discussion is the latest AdReaction research from Kantar, looking at how different genders respond to advertising, and what marketers should be doing differently. Hosted by Andrew Stephen, L'Oreal Professor of Marketing at Saïd Business School (Oxford University) and Jane Ostler, Global Head of Media, Insights Division at Kantar. Please help UN Women create a more gender equal world:  Donate Now:  https://donate.unwomen.org/en Learn More: http://www.unstereotypealliance.org/en
Released:
Apr 26, 2019
Format:
Podcast episode

Titles in the series (100)

Future Proof is the marketing podcast from Said Business School, Oxford University, and Kantar, the world’s leading marketing data and analytics company. In each episode, we’ll have a frank discussion with an expert, to help brands and business leaders navigate the changing landscape of marketing… and hopefully dispel some myths and misconceptions along the way. Looking at big industry question through both a market research and an academic lens, we can help prepare marketers for the future (with proof). All episodes and more info at https://www.kantar.com/