23 min listen
19. Should marketers invest in AI?
FromFuture Proof
ratings:
Length:
25 minutes
Released:
Mar 1, 2019
Format:
Podcast episode
Description
Yasmeen Ahmad from Teradata tells us what Artificial Intelligence (AI) actually means, and where it can be valuable for businesses – particularly for marketing teams. Cutting through the nonsense to explain how AI really works, Yasmeen points to the value, the risks, and the key things to consider when you bring AI into your organisation. Hosted by Andrew Stephen, L'Oreal Professor of Marketing at Saïd Business School (Oxford University) and Jane Bloomfield, Head of Business Development, Insights Division at Kantar.
Released:
Mar 1, 2019
Format:
Podcast episode
Titles in the series (100)
1. Are social influencers worth the investment?: Vlogger Lucy Moon talks all things influencer, in this new marketing podcast from Kantar & Saïd Business School. by Future Proof