25 min listen
Live at Cannes Lions: Does the ad industry need to be overhauled? with Cindy Gallop
FromFuture Proof
ratings:
Length:
20 minutes
Released:
Jun 21, 2019
Format:
Podcast episode
Description
We know that marketing think they are doing a good job when it comes to gender portrayal... while most consumers actually don't feel they are accurately reflected in advertising. Cindy Gallop, CEO and Founder of MakeLoveNotPorn, argues that the only solution is hiring and promoting more women within the advertising world, and ensuring that women are writing, creating, producing, directing and approving adverts. So what needs to change in the ad industry, and in brand marketing teams? Why is progress so slow? And where does humour, sex and busting taboos fit into the story?
Released:
Jun 21, 2019
Format:
Podcast episode
Titles in the series (100)
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