23 min listen
1. Are social influencers worth the investment?
FromFuture Proof
ratings:
Length:
23 minutes
Released:
Jul 20, 2018
Format:
Podcast episode
Description
We speak to Lucy Moon, a blogger and vlogger who works with brands regularly to promote their products and their message. She brings an insider’s perspective on the value of influencer marketing, and the best way to work with content creators. Does it work? How is it measured? And how can brands prepare much better briefs? Hosted by Andrew Stephen, L'Oreal Professor of Marketing at Saïd Business School, and Julie Kollman, Chief Research Officer at Kantar.
Released:
Jul 20, 2018
Format:
Podcast episode
Titles in the series (100)
1. Are social influencers worth the investment?: Vlogger Lucy Moon talks all things influencer, in this new marketing podcast from Kantar & Saïd Business School. by Future Proof