25 min listen
12. Are brands paying enough attention to audio?
FromFuture Proof
ratings:
Length:
23 minutes
Released:
Nov 23, 2018
Format:
Podcast episode
Description
Platforms like Spotify are seeing huge adoption rates, but are brands making the most of the opportunity to reach a new, captive audience through digital audio? What are some best practices around audio asset creation, and what can Spotify tell us about market trends? Pete Beeney, Global Holding Company Lead for WPP at Spotify, has some words of wisdom for marketers and business people. Hosted by Andrew Stephen, L'Oreal Professor of Marketing at Saïd Business School (Oxford University) and Jane Ostler, Global Head of Media, Insights Division at Kantar.
Released:
Nov 23, 2018
Format:
Podcast episode
Titles in the series (100)
5. What skills do marketers really need?: Mark Visser talks about the marketing professional of the future, in this podcast from Kantar & Saïd Business School. by Future Proof