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    39. How behavioural science can drive commercial innovation

    39. How behavioural science can drive commercial innovation

    FromFuture Proof

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    39. How behavioural science can drive commercial innovation

    FromFuture Proof

    ratings:
    Length:
    24 minutes
    Released:
    Sep 27, 2023
    Format:
    Podcast episode

    Description

    Join Dr. Nicki Morley as she discusses with Rory Sutherland, Vice Chairman at Ogilvy,  the opportunities and issues surrounding Behavioural Science. Rory shares his experience and provides inspiration around some of the success stories where behavioural science helps unlock commercial innovation.
    Released:
    Sep 27, 2023
    Format:
    Podcast episode

    Titles in the series (100)

    Future Proof is the marketing podcast from Said Business School, Oxford University, and Kantar, the world’s leading marketing data and analytics company. In each episode, we’ll have a frank discussion with an expert, to help brands and business leaders navigate the changing landscape of marketing… and hopefully dispel some myths and misconceptions along the way. Looking at big industry question through both a market research and an academic lens, we can help prepare marketers for the future (with proof). All episodes and more info at https://www.kantar.com/